Sunday, April 10, 2011

Blogchat News April 10th


I'm monitoring Blogchat this week with added interest: To deliver some of the richness to my user group, Bay Area Bloggers Society.

Most of the time I report here on the latest Kindlechat, which is the chat I run every Friday from 3-5 pm Pacific time.

Since my user group centers loosely on blogging and more specifically on content that connects, I consider Blogchat an important resource for new Twitter users to know about.

This post is being written "live," that is, while Blogchat is under way. I'll grab some of the tweets and paste them into this post, while watching the extremely fast-flowing stream of information zoom by.

What's going on right now is the little build up to the 6:00 pm (PST) chat. Blogchat has something in the range of 50,000 people showing up, so there's a lot of chatter before the actual hour starts to flow.

I'm excited to see we are going to learn about putting video on your blog tonight. I've been slow as a sloth to add the practice of video to my content, much as I know it has great value. I just haven't had quite the right tools. Finally getting the iPhone 4 in a few days, and that's when I'll get down to biz with video.

I'll add to this post at the end of the Blogchat hour. See you there!

Addendum:
The stream was insane as usual, but here are some things I grabbed:
From @jesseluna: Add a transcript to your video on YouTube, and it will get searched and indexed by Google.
From @Heidicohen: With video, realize that you may have a different audience. (That's exciting to me, to meet new people because I've included video.)
From someone: Don't stay on one shot more than five seconds.
See @DanPerezFilms if you want a professional to do your video.
The iPhone 4, as I hoped, is a decent tool for simple video.

I dug up my first video from back in 08, just for laughs:


And, here is how NOT to make your first video:
http://bit.ly/nofirstvideo


Cheers!
Suzanna Stinnett
Here's an ebook of interest to bloggers:

Friday, April 8, 2011

Future Ecosystem of Publishing and Kindlechat April 8



I am working on an infographic which shows emerging relationships in a "Future Ecosystem of Publishing."

Studying this conversation happening on the post at O'Reilly Radar,
"Publishers: What are they good for?" is showing me a wealth of intriguing positions on the value of publishers, editors, and how writers may find a rosier path of publishing in the near future.

Terms of Engagement
A term I had not seen before: Pair-Writing (editor and author work). Another term that makes sense to me, as publishers are replaced by online distributors like Amazon: Distributor-Publisher. I'm playing with the term "Self-Authoring" to describe what writers do to become authors, which until recently was exclusively in the hands of publishers.

Thoughts on the article on O'Reilly Radar:
The path of self publishing grew wide when we began to recognize the power and opportunity in blogging. Now, after six years in the blogging world, I am seeing the effect of the absence of the editorial presence. Blogs started out as a mess and got messier the first few years. As they began to show signs of making an income, more attention was paid to quality. It has taken all this time for writers in general to become interested in the potential of the blog to get their work out in front of an audience.

The role of blogging in the development of self publishing is huge. Pushing a blog into Kindle, effectively monetizing it, is another bloom on the agar. The big question remains, "What are we trying to grow?"

I like the crazy idea of editors entering the blogging world. While some (Penelope Trunk) advocate releasing responsibility for language, grammar and spelling in the face of "we don't need it any more," I see an opportunity for editors to partner with writers to produce spectacular new forms of content.

I know a lot of readers who want to read artful, beautifully crafted writing. They seek it. Writers partnering with editors in new ways seems to me a fertile island in the future ecosystem of publishing.

One question referred to in this post:
"Is editing as important as publishers think it is?"
I think this is the wrong question. We're past what publishers think is important. What's important is realizing we can discover what readers want (by developing our own community of readers, which is getting easier and should be high on the web developer's list), and working from there, ask how we can foster an ecosystem that allows writers, editors, and publishers to deliver the writing. This may be seen as a hard-core stance that suffocates the creative process for writers. It's not. It's part of the ecosystem. Recognizing excellent work which is the product of writers working with great editors, and rewarding that in systems of monetization, fosters a culture that supports creative writing.

The story is something like this. Writers who have labored to produce works of fiction over the past decades are tired of the reality that they will never be rewarded for this work. For some it may be enough just to write. For others (like me) there is no way out of writing, it's going to happen no matter what. But for most writers, working within a culture that supports writers simply means more energy for the writing. Let's hear from writers as to the reality of that statement.

We won't be able to sort out how people get paid until after we understand the roles. But I do see writers being paid for their work in a more balanced ecosystem in the future. I agree with Tom Anderson's comment on the post: "Editors are relatively well-paid employees of publishers, and authors are low-wage temps."

The writer's risk
In terms of the risk self-publishing authors would take in hiring their own editors and book designers, I don't see how that is so different from the risk writers take by churning out material year in and year out with no prospect of being published. This is another area in the ecosystem I want to illuminate with ideas. How might writers find and establish relationships with their great editors on their own? How might editors collaborate with publisher-distributors (like Amazon) to bring the work forward? How can the potential for writers to do it on their own (Amanda Hocking) be included in the consideration for payment?

I'll post any other bright ideas from today's #Kindlechat (on Twitter) here, when I can get back to the blog. Below I've posted the questions I'll throw into the mix during the chat, which happens on Fridays from 3-5 pm PST.

See you soon. -- Suzanna Stinnett


Tweets: Today on #Kindlechat we enter the future ecosystem of publishing. New roles emerge. See http://dld.bz/VFHF - rich comments. 3-5pmPST
(That's the link to the O'Reilly Media Radar post with many interesting comments about editorial roles and roles of publishers.)

Q1 Have distribution entities like Amazon become the new publishers?
Q2 What are all the great editors out there doing now?
Q3 Could out-of-work editors become entrepreneurs in a new ecosystem of publishing?
Q4 With Amazon leading the sea change for writers self publishing, will they also become a censor?
Q5 How can writers plan ahead to engage their own editors and book designers?
Q5A Could writers, editors and book designers collaborate and share profits?
Q6 How many professionals does it take to produce a marketable, artful book?
Q7 Does the prospect of self publishing make it easier -- or harder -- to write?
Q8 Will deliberate, informed, artful language push crappy writing out of the ecosystem?
Q9 What does the work of marketing do to the work of writing?
Q10 Are ebooks and POD more sustainable than warehouses full of print books?

Friday, April 1, 2011

Kindlechat April 1st - no joke!

Today's chat brought out a lot of information on using the background of Amazon's programs for authors, plus a fair amount of musing over the potential of publishing on Kindle as a marketing tool. Here are tweets, some with links for you to follow.


Rule17 @GnosisArts Don't forget, though, that you can sell or giveaway mobi files. You don't have to sell through Amazon for Kindle #kindlechat -3:57 PM Apr 1st, 2011

Rule17 @Brainmaker Guide on kindlewriters.com to How Your Ebook Can Sell Itself. Free to subscribers for another week then on sale #kindlechat -3:46 PM Apr 1st, 2011

Rule17 @Brainmaker Writers are not treating their Amazon pages as a "landing page" in online marketing terms. And they should! #kindlechat -3:43 PM Apr 1st, 2011

gnosisarts The reason, I'm finding, why kindle mktg is a bit elusive: amzn doesn't give you any data on ur mkt segments! #kindlechat -3:42 PM Apr 1st, 2011

Rule17 @Brainmaker A3: reviews. Writers must ask for reviews, not just wait for them. #kindlechat -3:41 PM Apr 1st, 2011

Rule17 @Brainmaker Most interestingly: different page design = a willingness to pay a higher price #kindlechat -3:39 PM Apr 1st, 2011

Rule17 If we know how readers are reading, we'll start changing our books + writing to those habits, and the result will be interesting #kindlechat -3:23 PM Apr 1st, 2011

Brainmaker @Rule17 At the core of my map for new publishing is "highest quality publications." That has to be what we're shooting for. #kindlechat -3:23 PM Apr 1st, 2011

Rule17 @Brainmaker I think we self-published authors have to be careful because Amazon will soon do more own-label publishing #kindlechat -3:20 PM Apr 1st, 2011

Rule17 @Brainmaker We have to self-police our quality or we'll be consigned to an Amazon ghetto while Amazon does more curating #kindlechat -3:20 PM Apr 1st, 2011

oreillymedia MT @Brainmaker: Carefully reading http://oreil.ly/eJJM8d from @radar - big stuff. #kindlechat -3:17 PM Apr 1st, 2011

Brainmaker Carefully reading http://radar.oreilly.com/m/2011/03/future-of-publishers.html from @oreillymedia - big stuff. #kindlechat -3:15 PM Apr 1st, 2011

Rule17 .@Brainmaker Directory of Self-Published (Kindle) Australian Authors to celebrate Aussie Author Month http://bit.ly/hY2MOc #kindlechat -3:13 PM Apr 1st, 2011

Brainmaker Juicy looking post, THX! RT @gnosisarts Prof. Engel of Western Iowa Tech, says is branding essential http://gnos.tk/branding3 #kindlechat -4:32 PM Apr 1st, 2011

See you soon!
Suzanna Stinnett

Thursday, March 31, 2011

Authors Sharing Rich Marketing Information for Kindle

Getting ready for #Kindlechat for Friday, April 1st -- at the new time: 3-5 PM PST!

I've found another informative article from an author who is seeing success in her Kindle sales. M. Louisa Locke describes how she does it in her guest post on The Henderson Files (Indie Publishing and Beyond). That's a clue, by the way: Do guest posts.

Locke's advice is basically what you are going to hear everywhere. The reason I'm telling you about it now is that it is good, solid advice -- and if you are wondering how to go about marketing your Kindle book, you might as well start here. There aren't any magic short cuts.

Locke explains she has sold over 9000 books since December 2009, now running at about 55 copies a day. And this was done without much of a running start, no fan base, just paying attention to the advice of those who came before her.

I think my favorite of her seven tips is the reminder to use your signature in emails and on forums to keep your product (and your name, brand, and message) being viewed repeatedly. It's probably my favorite because I can't seem to remember to do it.

The other tip that makes me go "hmmm..." is to be sure to make your book available through an aggregate site like Smashwords. Because people who don't have Kindles and don't want to read through an app on their computer are going to be frustrated by all your great reviews when they realize they can't access the book.

Here's the article:
7 Tips for Selling on Kindle at The Henderson Files

Don't forget, #Kindlechat has been moved to a new time slot: 3-5 PM PST -- we hope to see our Ozzy friends joining us now!

Keep writing, keep authoring, keep editing, keep marketing ~

Suzanna Stinnett
@Brainmaker

Friday, March 25, 2011

Kindlechat Notes from March 25th


(Image is a mind map)



Today's chat was delayed as Twitter was "DOWN," reported by the pink bar on Tweetchat.


While perusing a few other sites as I waited, I thought about the impact of Twitter being down. I had to chuckle, as my mind skated over alternatives such as Facebook when this happens.

I'll have to return to those thoughts later -- chat is going now!

CD Reimer has posed a core question about marketing. It sends me back to a post I wrote earlier about why I focus on Kindle. Here are some of those tweets:

cdreimer A broad question: Any way to goose Kindle sales when your ebook is one in a large ocean of ebooks? #kindlechat -12:37 PM Mar 25th, 2011
 
Brainmaker @cdreimer Good looking site. http://cdreimer.com <~ One thing re Kindle, I think it's worthwhile investing more time there. #kindlechat -12:44 PM Mar 25th, 2011
 
@ And here's the rub. Don't bother with non-readers. Kindle folk are readers, most of them expect to pay for writing.

gnosisarts @Brainmaker We have an Amazon affiliate account. I embedded the book on our site http://gnosisarts.com/home/Services #kindlechat -12:39 PM Mar 25th, 2011

Brainmaker Your Q is core. @cdreimer - Amazon's intricate internal referral system can be mined for gold. Takes effort to engage it. #kindlechat -12:47 PM Mar 25th, 2011

cdreimer @BarbaraBonardi I started turning previously published short stories into ebooks since the fiction reprint market is dead. #kindlechat -12:57 PM Mar 25th, 2011

Brainmaker @cdreimer After enormous resistance (and after some changes on FB), I am starting to engage the FB system. May be good at last. #kindlechat -12:58 PM Mar 25th, 2011

cdreimer @BarbaraBonardi Gave my father a binder w/my printed short stories. He kept the binder & recycled the paper. Not surprised. :) #kindlechat -1:03 PM Mar 25th, 2011

Brainmaker @cdreimer My best advice for FB now that you have acct is to go right to Pages. Make a page for your books. #kindlechat -1:06 PM Mar 25th, 2011

cdreimer @Brainmaker I'm cleaning up my submission tracking spreadsheet by turning any short story two years or older into ebooks. #kindlechat -1:09 PM Mar 25th, 2011

cdreimer @BarbaraBonardi I have bulletin board where I keep 3x5 cards for my projects. I can see what I got for next three months. #kindlechat -1:11 PM Mar 25th, 2011

cdreimer @BarbaraBonardi http://www.amazon.com/C.-D.-Reimer/e/B0040A2SEW/ #kindlechat -1:14 PM Mar 25th, 2011

Brainmaker Working with FB is like dressing a cactus. A shape-shifting cactus. @gnosisarts @cdreimer #kindlechat -1:17 PM Mar 25th, 2011

Brainmaker A prediction: Future publishing success comes to writers who collaborate for quality, visibility & discoverability. #Kindle #kindlechat -1:23 PM Mar 25th, 2011

Brainmaker I want to include @Rule17 and @TheCreativePenn in the chat. 2 reasons to move it later. #kindlechat -1:26 PM Mar 25th, 2011

BarbaraBonardi Oops! We were suppose to talk about marketing today. I will write a piece on BeePublished this wk. http://tinyurl.com/6gjpe3p #kindlechat -1:29 PM Mar 25th, 2011

Follow some of those links, and chime in on Twitter using the hashtag #Kindlechat any time.  I would love to know if the later time on Friday is better for you. 
See you soon!
Suzanna             

Friday, March 18, 2011

Kindlechat Notes from March 18

Welcome to Kindlechat notes, from the #Kindlechat discussion on Twitter that happens Fridays at noon Pacific Time.

Today we're talking about some of the helpful players who have built up great information and guides for writers to publish on Kindle.

I'm going to paste in the tweets that have links to good blog posts or contain information we'll want to refer to later on.

Here we go!

New people I'm excited to follow on Twitter:
Steven Lewis, who is @Rule17 and blogs on http://KindleWriters.com
Shelley Hitz, who is @Self_Publish and is talking on BlogTalk Radio right now!
Amanda Hocking, who is @Amanda_Hocking and is wonderfully candid and real.
Juan Pablo Hurtado, who is @RighteousGeek tweeting from Guadalajara. (Welcome!)

Worthy Items
Steven's book and blog share the news about Kindle's "Before You Go" feature.
This is an automatic insertion at the end of your Kindle book. Amazon puts it in; you have no say in it. It's very cool! The "Before You Go" feature provides an opportunity for the reader to share on Twitter or Facebook that they have finished the book, as well as their usual push for similar books available. All of these tools from Amazon are of huge benefit to the writer.

Here are some of the books available on Kindle from individuals on the chat today:

From Anne Hill: "What To Do When Dreams Go Bad, A Practical Guide to Nightmares"


From Barbara Bonardi: The HCG Diet - "A Shot at Weight Loss"


From Eric Bryant: "How To Use LinkedIn To Generate Prospects"


And I felt like it was Christmas morning when I saw that my latest offering had just (finally!) shown up as published:
The Sugar Divorce - Food Orgies, Deprivation, and Redefining the Marriage to Sugar With the 4-Hour Body Food Plan. (Also up for the Longest Title Award!) (Oh, and excuse the large graphic, I'm a little sheepish that I couldn't get the actual link to work from Amazon. Darn tech!)












Join us for the next #Kindlechat, or just send a tweet to the hashtag any old time. I check it fairly often and am always interested in your questions, comments, and ideas.

Keep Kindling!
Suzanna Stinnett

Tuesday, February 8, 2011

21st Century writers are also publishers


There has never been a better time to publish your writing. Now is the time. There is nothing to wait for.


Missed any boats lately?
 
Don't let this one get away from you. While the giants battle it out over ebook distribution, the one person with a little control is you: The creative mind with the foresight to engage technology's finest gift to writers right now.
  You need to get your book into digital format and onto some platforms. I'm not talking about next year. You need to do it now. Why the rush?
  It's not because millions of people are figuring this out right now, although you might want to note that fact.
  It's not because you'll soon be part of an avalanche of writers becoming publishers.
  It is because once you go through this process and see your book go up for sale on Amazon, your creative juices kick in - big time. You are going to love what you do next.
  But you have to get started.

 No Kindle?
  No problem. Here's how to access this guide at the low Kindle price, even without owning a Kindle reading device. You can read it on your computer or smart phone, by downloading the free Kindle app onto your Mac or PC.
For Marketers: A bit of a secret
  Take note of the new avenue you can offer your clients through Kindle. With a little creativity and some savvy editing, you can create an information product by cherry-picking your client's best content. This can also be accomplished in about four focused hours. See the Kindle for Marketers section at the end of this publication. An excellent cutting-edge feather in your cap!

Are writers making money with books on Kindle?
  A growing number of authors are selling over 1000 books each month on Kindle - some are selling many more. These books are variably priced at 99 cents to $5.99 and up. Many of these authors are self published or independently published. Read the post on New World for Writers, where you can find links to the whole conversation and see authors' names, comments and statistics. Here's the address for that post:
http://bit.ly/HappyWriters 

Here's an excerpt from The 4-Hour Publisher:
The minimalist approach
  Start with an article, a short story, a well-chosen set of blog posts, or a short guide. The mandatory risk is to go through this process -- without really knowing what you're doing -- so you can learn the territory. You are practicing.
  Relax, it's digital.
  The point is to make the leap so you can get the information. You can always edit your material after it is published and you likely will. Yes, there are more steps. Do this first. Your pride and satisfaction in this step will feed what's next.
  You can't feed the baby until it is born. Risk imperfection.

Ready?
Enter this new world of publishing. Get your copy of The 4-Hour Publisher on Amazon.com.



See you - and your beautiful books - in the cloud!

Suzanna Stinnett
Follow me on Twitter: @Brainmaker
Join our Friday noon chat: #Kindlechat